❄️ Celebrations Without Snow Although Shimla did not receive the expected New Year snowfall, the cold weather, misty hills, and winter lighting created a perfect holiday atmosphere. Tourists chose to celebrate the moment rather than wait for snow, turning the town into a hub of music, laughter, and cultural activity. 🎶 Music, DJ Nights & Live Performances One of the biggest attractions was the DJ nights and live music events at The Ridge, where: These events were organized with police presence and crowd control to ensure safety. 🕺 Street Life & Tourist Activity Throughout the New Year week: The streets remained lively well past midnight, creating a festival-like environment. 🛕 Religious & Cultural Gatherings Alongside celebrations, Jakhu Temple witnessed large numbers of visitors offering prayers for the New Year. Many tourists combined spiritual visits with sightseeing, highlighting Shimla’s mix of devotion, leisure, and culture during the holiday season. 📱 Social Media Buzz Social media platforms were flooded with: These viral visuals helped promote Shimla as a must-visit winter destination, even without snowfall. 📌 Overall Impact ✔ Maintained strong tourist enthusiasm despite no snowfall✔ Boosted local economy and street-level businesses✔ Strengthened Shimla’s image as a festive winter hub✔ Highlighted changing travel trends—experience over weather

❄️ 1. Tourist Influx Ahead of New Year in Shimla 📈 What’s Driving the Surge Thousands of tourists from northern and other Indian states — including Punjab, Haryana, Rajasthan, Uttar Pradesh, Madhya Pradesh, West Bengal, Gujarat and Maharashtra — flocked to Shimla in the last week of December 2025 to celebrate Christmas and New Year in the hills. This surge has been evident in both vehicle inflow and hotel bookings as people seek a festive winter getaway. Many travelers were hopeful of experiencing a white New Year with snowfall, which is historically one of the biggest draws for tourism in Shimla and other Himachal destinations. The anticipation of snow often boosts bookings and weekend trips during the holiday season. 🚗 2. Heavy Traffic & Vehicle Entry Shimla witnessed a significant increase in traffic, especially on major access routes such as the Shoghi side (from Chandigarh direction). On New Year’s eve, authorities reported over 12,000–15,000 vehicles entering and exiting the town, up from the usual daily traffic of 8,000–10,000 vehicles. This influx reflects not just spontaneous local travel but planned holiday tourism, with many families and groups booking transport weeks in advance to enjoy extended time in the hills. 🏨 3. Hotel Occupancy & Local Economy Hotels, guesthouses, and homestays in Shimla saw very high occupancy, with many reporting around 90 %+ bookings through early January 2026. Some properties were sold out through January 5 and beyond, as tourists extended their stays anticipating snowfall or preferring to enjoy the festive environment. This surge has been a boost for local businesses, including: Overall, the increased footfall has brought much-needed revenue to the region during one of its busiest calendar periods. 🎉 4. Festive Celebrations & Street Life Shimla’s Ridge, Mall Road, Jakhu Temple and other popular spots have been lively with tourists celebrating the New Year. Even though natural snowfall eluded the town on New Year’s Eve, many visitors were seen dancing, singing and enjoying the winter ambience through: Photos and videos shared on social media show crowded streets and festive groups, highlighting the holiday mood despite the absence of heavy snow. 🌨️ 5. Snowfall Expectations vs Reality Tourism officials and weather departments had forecast possibilities of light to moderate snowfall around December 31 and January 1 in the higher and mid hills, including Shimla’s outskirts and higher reaches. However, in lower and central Shimla town itself, major snow didn’t materialise on New Year’s Eve, leaving some visitors disappointed but still engaged in celebrations. The town’s streets and markets remained lively as families and young travelers made the most of the festive atmosphere. Even though Shimla has rarely seen a proper white New Year snow cover in recent years, the hope of snow continues to draw large numbers of tourists who enjoy the cold weather and winter scenery regardless. 🧭 6. What It Means for Shimla Tourism 📌 Positive Impacts ⚠ Challenges

Overview: What Is the HIM MSME Fest 2026? The HIM MSME Fest 2026 is a three-day festival (Jan 3–5) held at The Ridge in Shimla, organised by the Department of Industries, Himachal Pradesh. It aims to promote micro, small and medium enterprises (MSMEs), start-ups, artisans, and entrepreneurs, and to help them connect with markets, investments, and modern technologies. Chief Minister Sukhvinder Singh Sukhu inaugurated the event on January 3, 2026, with key dignitaries, industry leaders, entrepreneurs and officials in attendance. 🚀 Vision & Purpose 🌱 Boost to Local Business & “Atmanirbhar Himachal” CM Sukhu said the fest is not just an exhibition but a platform of opportunities for thousands of small entrepreneurs and start-ups across the state. The goal is to boost Himachal’s economy and build a more self-reliant (‘Atmanirbhar’) industrial landscape. 🌍 Promoting “Made in Himachal” The festival stresses showcasing and marketing Himachal’s unique products — from handicrafts and traditional shawls to modern start-up innovations — under the “HIM Brand” on both national and international stages. 🏆 Key Highlights of the Fest 🏅 Startup Awards & Felicitations The first day featured a Startup Awards ceremony recognising emerging and established entrepreneurs for their innovation, resilience and contribution to sustainable business growth. 🎨 Cultural Performances & Folk Art 🧵 Guinness World Record – Largest Handmade Shawl Display In a historic moment, organisers set a Guinness World Record by displaying around 4,000 handmade shawls at the Ridge Ground — crafted by local artisans — giving global recognition to Himachali handloom skills. 🎶 Music & Star Nights The fest also includes star night performances to entertain attendees. Punjabi singer Garry Sandhu was among the music attractions planned for the evenings, blending entertainment with entrepreneurship. 💼 Business & Networking Activities 🤝 CEO Roundtable and Investor Meets The fest hosts high-level discussions where CEOs, industry leaders and government officials engage in business-to-government (B2G) dialogue on investment opportunities, policy incentives, regulatory reforms, and collaboration prospects to invigorate the MSME ecosystem. 🛍 Buyer-Seller Meets & Market Access Sessions like ODOP (One District One Product) reverse buyer–seller meets, e-commerce linkages and direct interactions with major platforms are designed to help local producers and entrepreneurs access broader markets and business opportunities. 📈 Why It Matters for Himachal Pradesh ✔ Economic diversification: The festival supports diversifying the hill state’s economy beyond tourism and agriculture by empowering small enterprises and start-ups.✔ Skill and innovation upliftment: It encourages young innovators to build sustainable businesses and think beyond conventional jobs. ✔ Global exposure: By linking MSMEs with national and international markets, the fest helps local products gain recognition worldwide. ✔ Cultural celebration: It brings together economic progress and cultural heritage, reinforcing Himachal’s identity while promoting entrepreneurship. 📅 What’s Happening Over the Three Days Day 1 – Jan 3 Day 2 – Jan 4 Day 3 – Jan 5

Increased visitor numbers:Shimla, along with other popular hill stations such as Manali and Dharamshala, has seen a significant rise in tourist arrivals during the winter holiday period. This surge is being driven by the ongoing holiday season, including Christmas and New Year festivities, which typically attract travellers from across India. Dry winter draws crowds:An unusually dry winter — with minimal rainfall, negligible fog, and scarce snowfall in the lower hills — has instead brought bright sunshine and clear skies, encouraging travellers who want pleasant winter views without harsh weather conditions. 🏨 Hotels & Bookings: Near-Full Occupancy High hotel occupancy:Local tourism reports indicate that hotels, guest houses, and homestays in Shimla and the surrounding regions are filling up rapidly. With occupancy levels reported as high as around 80–90% in prime locations, accommodation options are scarce unless booked well in advance. Train and transport fully booked:The Kalka–Shimla toy train, a major draw for tourists seeking a scenic hill experience, has been fully booked through early January, with long waiting lists for seats. Roadways and buses connecting Himachal to Delhi NCR, Punjab, Haryana and beyond are also operating near capacity. 🎉 Festivals, Events & Festive Spirit Winter Carnival & New Year celebrations:The Shimla Winter Carnival — spread over several days around the historic Ridge Ground — has become a focal point for visitors, featuring cultural programs, entertainment, food stalls, selfie points and performances designed to make the holiday season lively. Expectations of snowfall:Forecasters and local officials have highlighted hopes of snowfall around New Year’s Eve, which typically boosts winter tourism. This expectation has encouraged many to extend their stays or arrive early. 🚗 Travel Challenges & Local Impact Traffic congestion:With thousands of vehicles entering Shimla daily — reportedly 8,000–10,000 vehicles — traffic jams and slow movement have been reported on roads leading to the hill stations, especially around peak travel times in late December. Infrastructure recommendations:Local authorities and the municipal corporation have been coordinating traffic control, parking guidance, and police deployment to manage the flow of tourists and minimise inconvenience. 📍 Tourist Profiles & Regionwide Trends Where tourists are coming from:The surge includes holidaymakers from major northern and central Indian states — particularly Delhi NCR, Punjab, Haryana and Uttar Pradesh — who prefer hill escapes during the peak holiday season. Broader tourism optimism:Despite an earlier slowdown in visitor numbers over the year, the Christmas–New Year period has given the tourism sector a strong boost, with many stakeholders optimistic about economic benefits to local businesses, shops and hospitality providers.