“HPCL has spent the last two decades innovating its retail outlets. Key milestones include the launch of Club HP in 2002, new visual branding in 2003, and new outlet formats in 2006. In 2008, HPCL pioneered automated e-fuel stations. The company implemented a Standard Operating Procedure in 2010 and launched the quick-service Club HP Star in 2014. Product innovation includes poWer99 petrol (2017) and the HP Pay digital wallet (2020). HPCL has won the Reader’s Digest Trusted Brand Award for 13 years. Its loyalty programs and fleet management solutions further enhance its services. Committed to a future full of energy, HPCL’s motto is “Think big, dream big and achieve big.””